Pontus Börjesson
Are you bold enough?

Doritos

Are you bold enough?

Are you bold enough?

Doritos where on a hunt for a new creative agency to raise brand awareness in the nordic countries. We competed with other agencies over the same blurry brief; Create a engaging concept with a physical activation.

We sparked their interest by creating a concept called; "Are you bold enough?" which contained both a digital and physical solution. Since people in the nordic countries are well known for being introverted, we wanted to break old habits and making people connect on a new, fun and engaging level. The reaction led us to be the new creative agency for Doritos.

the doritos icebreaker

the doritos icebreaker

The toughest part of a conversation is to spark interest and whether if it's through LinkedIn or Tinder, it's about what you bring to the table. We wanted to encourage people to start a digital conversation with strangers, effortless and through humour. 

Doritos Icebreaker is an application that works both as a community for bold one-liners and as a iOS-integrated keyboard where you a few taps away can send the perfect icebreaker to start a chat with someone.

Stop being so square

Stop being so square

To get an understanding of the targeted audience of Doritos, i created a bold user-persona. "A stereotypical American douchebag who overuses buzzwords such as; dude, cool, burned, loaded & bro. He is also a person who knows what he want's and just goes for it. Boldness equals courage to try."

Out with the old, in with the bold

Out with the old, in with the bold

I believe that Icebreaker could encourage people to push their comfort-zones, enhance social skills and remove fears in a new, creative way.

Say hello!

Say hello!

I would love to talk more about this project, so if you're interested hit me up at pontusb93@gmail.com