Are you bold enough?
Doritos where on a hunt for a new creative agency to raise brand awareness in the nordic countries. We competed with other agencies over the same blurry brief; Create a engaging concept with a physical activation.
We sparked their interest by creating a concept called; "Are you bold enough?" which contained both a digital and physical solution. Since people in the nordic countries are well known for being introverted, we wanted to break old habits and making people connect on a new, fun and engaging level. The reaction led us to be the new creative agency for Doritos.
the doritos icebreaker
The toughest part of a conversation is to spark interest and whether if it's through LinkedIn or Tinder, it's about what you bring to the table. We wanted to encourage people to start a digital conversation with strangers, effortless and through humour.
Doritos Icebreaker is an application that works both as a community for bold one-liners and as a iOS-integrated keyboard where you a few taps away can send the perfect icebreaker to start a chat with someone.
Stop being so square
To get an understanding of the targeted audience of Doritos, i created a bold user-persona. "A stereotypical American douchebag who overuses buzzwords such as; dude, cool, burned, loaded & bro. He is also a person who knows what he want's and just goes for it. Boldness equals courage to try."
Out with the old, in with the bold
I believe that Icebreaker could encourage people to push their comfort-zones, enhance social skills and remove fears in a new, creative way.
I would love to talk more about this project, so if you're interested hit me up at firstname.lastname@example.org