The caring mobile operator
Fello have a promising business model and a modern outlook, however they struggled to reach their desired audience as much as they wanted to, nor convincingly attract them.
A brand facelift, new website and something to portray the vision of the founders was in order. We took the meaning of the name (Fello) and created a symbol with a relateable story to the ”everyday person”: That Fello is on your side and not a huge faceless company that doesn’t care about your interests.
playful, yet honest
The new website for Fello.se was created using heat-maps from their old site to track the user behaviours and making sure previous mistakes doesn’t reoccur. The wireframing process included being alongside the client to create a visual hierarchy to gain a better understanding of the company. Integrating the characters on the Fello gradients for playfulness, more visible buttons and more relevant content for the end user overall.
at all sizes
Since the traffic percentage of mobile browsing is huge and constantly growing, we needed the mobile-version of the site to be just as fluent as the experience on desktop. Educating people on the foundation of Fello, what it means to be a part of it and showing of their products, without screaming it out through such a small screen estate.
creating unique characters
A Fello is your friend, more specifically the type of friend that supports you through all your journeys, good and bad. A good friend never has to tell you how good of a friend he is, he shows it through his actions instead. I wanted to bring that feeling into the Fello-characters, making them look cute and friendly. Just like the company vision itself.
Sketch, delete and repeat
In the process of trying to find the fitting feeling for a character, i looked at companies that uses characters as their main brand recognition. Trying to compare and differentiate in order to create something unique with the Fello-touch.
I created a few different environments for the Fello’s where the concept could be visualised. The characters experience small but still tough situations where they curiously try things out. Showing that even if you fail in this big world, a Fello always got your back.
To tell the story in the right way, we created a couple of short commercials for Fello to use on their social media and national TV-Channels.
I would love to talk more about this project, so if you're interested hit me up at firstname.lastname@example.org