Pontus Börjesson

Santa Maria


Web, mobile, ui/ux


Santa Maria Tastebuddy

Santa Maria is the leading spice & flavouring company i northern Europe, selling their products to over 25 countries worldwide.



Staff education is often viewed as dull and a necessary evil. The challenge was to invent an inspirational tool for the hundreds of staff members (in several languages) which felt like fun, but also attained key business goals: informing and educating staff.

What we did:

Our solution was a concept website that allows Santa Maria staff to inspire each other and to be inspired. We introduced a brand new digital learning experience inspired by the history of Santa Maria. Using the big employee-community of 900 people at Santa Maria, Tastebuddy invites for collaboration through challenges to one another (regardless of their country) which will bring together a further sense of bonding across countries. 



Mapping out the applications user journey was key to have a solid ground to stand on before starting with the pixel-pushing. Wireframes to actual design examples are featured below.


Final design







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